Anima Eterna Brugge is breathing new life into classical masterpieces played on period instruments. Clare Wiley reports on the Belgian orchestra’s surprisingly progressive approach to … Read more
Our digital advice columnist, Cat Leaver, says you need to think outside the box to keep up with the digital landscape Inherent in so many arts organisations’ propositions is … Read more
This year’s Arts Marketing Association Conference saw arts marketers from around the world head to Bristol for two days of workshops, sessions and networking. With the … Read more
It’s easy to see social media as the hipper, switched-on sibling of the humble email. But regarding the lowly inbox as yesterday’s technology is a big … Read more
Elitist, excluding, ineffective communicators – they’re just a few of the charges levelled at classical music. And in some ways it’s true: orchestral marketing can often … Read more
‘The audience’ isn’t one homogenous mass – so we need to tailor our marketing to different groups of people. Data expert Michael Nabarro explains how … Read more
If your team’s social media profiles are particularly racy, or not in line with your arts organisation’s values, could it damage your brand? Our tech columnist … Read more
The role of digital in the cultural community is blossoming and arts organisations are adopting innovative technology to reach out to new audiences, from simple … Read more
A spaghetti food fight, a sphynx cat with a diamante collar, and a levitating woman all feature in the New Zealand Symphony Orchestra’s latest marketing campaign. In … Read more
IAM’s digital advice columnist, Cat Leaver, answers your questions Dear Cat, We’re a small chamber orchestra, currently very active across social media in an attempt … Read more