Changing the Narrative
Aubrey Bergauer, the “Steve Jobs of classical music”, has made a name for herself helping performing arts institutions turn their losses into profits and now … Read more
Marketing
Double act to push ATG brand strategy
Ambassador Theatre Group, which now operates close to 50 venues in Britain, North America and Australia, has announced two new appointments to its marketing team. … Read more
Power to the people
Why is it that when we talk about digital strategies and transformation there is an exponential focus on technological infrastructures and considerably less consideration of the … Read more
Create a picture perfect presence online
Digital expert Cat Leaver explores the world of visual social media. Just how do you use photography platforms to capture arts audiences? They say a picture speaks … Read more
Should you discount tickets to fill empty seats?
Richard Bates is head of support for Spektrix, here he explains the cost of discounting and how a smart strategy can drive reattendance and even improve … Read more
Michael Nabarro gives his advice on how to gently upsell online in the arts
Even in the arts, where we’ve traditionally been loath to adopt tactics or language superficially associated with telesales and fast food outlets, upselling has its … Read more
Art By Numbers: Art’s labour’s lost
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro. What would … Read more
Art by numbers – 3 Tips for Effective Family Marketing
It can be tempting to think of family audiences as a single homogenous group – but that would be a massive marketing mistake, says Michael … Read more
Creating reliable frameworks
Co-founder and CEO of Spektrix, Michael Nabarro, on why you need to segment, refine and repeat in order to achieve dependable marketing results. Strong, well-defined … Read more
How to improve your digital PR strategy
In issue 2 of IAM you can make the most of our Arts PR supplement but until then here’s some advice on how to improve … Read more