Art By Numbers: has the bell finally tolled for theatre subscriptions?

Probably not, but better data is essential for keeping up with customer needs says Michael Nabarro. Are theatre subscriptions dying out? It’s a question being … Read more

Art By Numbers: Art’s labour’s lost

Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro. What would … Read more

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