Art By Numbers: has the bell finally tolled for theatre subscriptions?
Probably not, but better data is essential for keeping up with customer needs says Michael Nabarro. Are theatre subscriptions dying out? It’s a question being … Read more
Art by Numbers
Art By Numbers: dealing with ACE data
Arts Council England are getting all its National Portfolio Organisations to share their audience data. But what can touring companies do with it? Spektrix CEO … Read more
Art By Numbers: Art’s labour’s lost
Despite decades of investment in audience development and the current enthusiasm for all things data, arts organisations still aren’t getting it, says Michael Nabarro. What would … Read more
Art by Numbers: raising your fundraising game
Once upon a time, arts fundraising worked like this: organisations vied for a mix of state funding and foundation grants. Private sector giving came next, … Read more
Art by Numbers: 6 ways to improve in 2015
Is your arts organisation doing better today than it was at this time last year? Data expert Michael Nabarro helps you track your performance for 2015 Programmes change, and … Read more
Art by Numbers: the myth of big data in the arts
From online adverts to tackling disease, big data is crucial. But it hasn’t lived up to its potential for the cultural sector, says Michael Nabarro … Read more
Art by Numbers: making your data work harder
Are you squeezing all the potential value out of your audience data, or is there more you could do? Michael Nabarro helps you boost your … Read more
Art by Numbers: data is the key to staying efficient
With resources stretched to the limit, finding new efficiencies can mean the difference between success and just muddling along. Data is crucial, writes Michael Nabarro … Read more
Art by Numbers: how data can support fundraising
Data can be used to develop audiences and sell tickets – but it’s also an invaluable tool when it comes to fundraising. Michael Nabarro explains how … Read more
Art by Numbers: email is actually more effective than social media
It’s easy to see social media as the hipper, switched-on sibling of the humble email. But regarding the lowly inbox as yesterday’s technology is a big … Read more