Skip to content
International Arts Manager
  • LinkedIn
  • Facebook
  • Instagram
  • Twitter
Subscribers login Subscribe to IAM
  • Home
  • News
  • Blog
  • Features
  • Shop
  • Institutions
  • View online
  • Help & FAQ’s
  • Job listings
  • My account
  • Cart

Audiences

Tomorrow’s World: Classical Music beyond Isolation 

Controller of BBC Radio 3 Alan Davey writes for IAM on how online streaming is changing the world of classical music.  This article was originally … Read more

Categories Features, First Person Tags Alan Davey, Audiences, bbc radio 3, CoVid-19

Should you discount tickets to fill empty seats?

Richard Bates is head of support for Spektrix, here he explains the cost of discounting and how a smart strategy can drive reattendance and even improve … Read more

Categories Blog Tags Audiences, Marketing, Ticketing

Mobilise your digital strategy

The arts are notorious for bemoaning dwindling audiences and a lack of younger spectators at shows and exhibitions, yet we make it inherently difficult for … Read more

Categories Blog Tags Audiences, Digital, Mobile, ROI

Shirley J Thompson: Spirit of Independence

Composer and writer Shirley J Thompson explains how she is bringing history to life in modern opera – and finding brand new audiences in the … Read more

Categories Features, Spotlight, Uncategorized Tags Audiences, composer, Opera, Sacred Mountain, Shirley J Thompson, Spirit Songs, Tête à Tête

To tweet or not to tweet?

Our contributing expert Cat Leaver, head of strategy at digital agency AD, on audience etiquette and managing expectations With digital experiences infiltrating our physical lives … Read more

Categories Blog Tags AD, Audiences, cat leaver, etiquette, industry expert, tweet, Twitter

Creating reliable frameworks

Co-founder and CEO of Spektrix, Michael Nabarro, on why you need to segment, refine and repeat in order to achieve dependable marketing results. Strong, well-defined … Read more

Categories Blog Tags Arts, Audiences, Marketing

Why do we engage with culture?

Morris Hargreaves McIntyre is a cultural strategy and research agency based in the UK, whose clients include BFI, Shakespeare’s Globe, Tate, British Museum, Southbank Centre, … Read more

Categories Arts, Blog Tags Audiences, culture, Research

Creative New Zealand establishes touring agency

A new agency to support the touring of contemporary New Zealand theatre, dance and music will launch next March in an effort to strengthen the … Read more

Categories Arts Tags Audiences, New Zealand, Touring

From virtual reality to graphic novels, one orchestra takes a new approach to audience engagement

Anima Eterna Brugge is breathing new life into classical masterpieces played on period instruments. Clare Wiley reports on the Belgian orchestra’s surprisingly progressive approach to … Read more

Categories Features, Spotlight Tags Audiences, Belgium, Classical, Engagement, Marketing

Art by Numbers: making your data work harder

Are you squeezing all the potential value out of your audience data, or is there more you could do? Michael Nabarro helps you boost your … Read more

Categories Blog Tags Art by Numbers, Audiences, Commerce, Data, Ticketing
Older posts
Page1 Page2 … Page4 Next →
+ More
Arts Data Base Advert
  • About us
  • Advertising
  • Contribute
  • My account
  • Cart

Terms & Conditions | Privacy Policy | Refund Policy

International Arts Manager, Muso Communications Ltd. All rights reserved.
The Media Centre, 7 Northumberland Street, Huddersfield, HD1 1RL
Registered number 09630295

© Muso Communications Ltd 2025
Next Page »
  • Home
  • News
  • Blog
  • Features
  • Shop
  • Institutions
  • View online
  • Help & FAQ’s
  • Job listings
  • My account
  • Cart
  • Facebook
  • Instagram
  • Twitter
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT