Create a picture perfect presence online
Digital expert Cat Leaver explores the world of visual social media. Just how do you use photography platforms to capture arts audiences? They say a picture speaks … Read more
Digital Doctor
How to make the most of your event’s online presence
Prepare, prepare, prepare! Says digital expert Cat Leaver It was a fairly famous mantra in the nineties, but the quote ‘if you build it, they will … Read more
Digital Doctor: the measure of success
Digital transformation is not just for blue chips. Digital expert Cat Leaver on the importance of raising your return on investment There is no reason for any individual to have … Read more
Digital Doctor: Your digital forecast for 2015
The last decade saw a steep trajectory of growth and technological innovation in the arts. The head of marketing at AD, Cat Leaver, shares with … Read more
The American dream: tapping into the US market
Cat Leaver, head of marketing at Alienation Digital, explains how to establish and expand your brand in the US For those of you who operate … Read more
Virtual reality and the digital landscape
Our digital advice columnist, Cat Leaver, says you need to think outside the box to keep up with the digital landscape Inherent in so many arts organisations’ propositions is … Read more
4 inspirational digital arts campaigns
The role of digital in the cultural community is blossoming and arts organisations are adopting innovative technology to reach out to new audiences, from simple … Read more
Crowdsourcing your creativity
How can arts organisations use digital channels to collaborate and co-create with audiences? Our Digital Doctor Cat Leaver gives her insight on creative crowdsourcing Digital … Read more
Top digital trends for creatives in 2014
From the Internet of Things to crowdsourcing your creative process, tech guru Cat Leaver guides you through the digital tools and trends that should be … Read more
Digital doctor: choosing your box office software
IAM’s digital advice columnist, Cat Leaver, answers your questions Dear Cat, I’m the executive director of a small regional arts venue in Scotland with a … Read more