Sky Arts lottery to lower Hamlet prices

TV channel and cultural promoting body Sky Arts is offering to chance to see Shakespeare’s Hamlet at the Barbican for a slashed price. As a result of … Read more

Art by Numbers: how to segment your audience

‘The audience’ isn’t one homogenous mass – so we need to tailor our marketing to different groups of people. Data expert Michael Nabarro explains how … Read more

We must fight ticket touts in the arts

Tickets for the Donmar Warehouse’s hugely popular Coriolanus, starring Hollywood A-lister Tom Hiddleston, are being re-sold online for more than GBP2,000. We must act to … Read more

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