Even in the arts, where we’ve traditionally been loath to adopt tactics or language superficially associated with telesales and fast food outlets, upselling has its … Read more
Industry expo Avant Première Music + Media Market Berlin, taking place next February, works at the forefront of the arts. The event brings together those … Read more
Jo Johnson, senior marketing manager digital at London Symphony Orchestra, on the creation of Student Pulse, a new app managed by a consortium of organisations, … Read more
Digital transformation is not just for blue chips. Digital expert Cat Leaver on the importance of raising your return on investment There is no reason for any individual to have … Read more
Technology trendsetter FutureEverything has launched ArtsAPI, a new online tool that allows arts organisations to visualise the reach and impact of their online networks. ArtsAPI … Read more
Above: Musical Orbit meets the Tippett Quartet (via YouTube) Musical Orbit is a new online mentoring service providing classical music lessons, free webinars and master … Read more
In issue 2 of IAM you can make the most of our Arts PR supplement but until then here’s some advice on how to improve … Read more
A new app generates music from your heartbeat and adapts to your movements. The possibilities are endless, says developer Dr David Plans I started my … Read more
A new partnership between Carnegie Hall and medici.tv will see concerts webcast live from the historic venue for the first time, showcasing some of the … Read more
LSO PLAY, the London Symphony Orchestra’s immersive online platform, has won a 2014 Lovie Award. The platform triumphed in the Website: Best User Experience Category. LSO … Read more