4 alternative ways to market classical music
Elitist, excluding, ineffective communicators – they’re just a few of the charges levelled at classical music. And in some ways it’s true: orchestral marketing can often … Read more
Audiences
Cinemacasts don’t attract new audiences to opera
Opera broadcasts in cinemas do not appear to be building a new audience for the art form, according to new research from English Touring Opera. … Read more
Iceland: The Icelandic Opera
Next season The Icelandic Opera will stage Verdi’s Don Carlo – the first time the opera has been performed in Iceland. Starring Icelandic bass Kristinn … Read more
Children’s theatre: what’s it worth?
Western imports of children’s theatre have led to the perception that only expensive productions are worth watching, says I Theatre’s Caleb Lee I was recently … Read more
Art by Numbers: the D-word
Michael Nabarro is contributing a brand new column on data management, helping you get the most out of your audience stats. In the first instalment, … Read more
Accordion: novelty item or underrated gem?
Many think the accordion is little more than an out-of-tune novelty instrument. Paul Chamberlain aims to change that The accordion has been the butt of many jokes … Read more
Theatre for young people that’s ahead of the game
Founded by Teatret Gruppe 38 in 2008, the fourth :DANISH+ will take place from 3-6 May. The festival showcases the best in Danish theatre for … Read more
To charge or not to charge
Should festivals charge high ticket prices or ask for audience donations? Dan Harding weighs up the options Ticket sales versus donations: it’s a real dilemma. … Read more
4 inspirational digital arts campaigns
The role of digital in the cultural community is blossoming and arts organisations are adopting innovative technology to reach out to new audiences, from simple … Read more
Switzerland: Orchestre de la Suisse Romande
Geneva’s Orchestre de la Suisse Romande is rejuvenating its programming and audience engagement through intelligently conceived concerts and a new approach to management. New general … Read more