Art by Numbers: email is actually more effective than social media
It’s easy to see social media as the hipper, switched-on sibling of the humble email. But regarding the lowly inbox as yesterday’s technology is a big … Read more
The new rhythm of contemporary Cuba
Blending dance and music reaches the core of the Cuban experience, says Havana-born guitarist Ahmed Dickinson Cárdenas I relish being able to do my part … Read more
4 alternative ways to market classical music
Elitist, excluding, ineffective communicators – they’re just a few of the charges levelled at classical music. And in some ways it’s true: orchestral marketing can often … Read more
Teaching Tokyo’s homeless to dance
Choreographer Yuki Aoki explains how dance can help men living on the streets overcome fear and hopelessness When I started working with homeless people in 2007, … Read more
Art by Numbers: how to segment your audience
‘The audience’ isn’t one homogenous mass – so we need to tailor our marketing to different groups of people. Data expert Michael Nabarro explains how … Read more
Can digital ever replace the live experience?
We used to watch shows in theatres and concert halls, now they’re on screens and podcasts. But Maria Roberts says there’s nothing like the live … Read more
Children’s theatre: what’s it worth?
Western imports of children’s theatre have led to the perception that only expensive productions are worth watching, says I Theatre’s Caleb Lee I was recently … Read more
The arts offer a safe haven to discover gender identity
Catherine McNamara, co-founder of Gendered Intelligence, on the challenges facing young trans people, and how the arts can help At Gendered Intelligence we encourage our young participants to be … Read more
artsdb helps connect the performing arts world
Marketing and business development manager Sarah Frost introduces artsdb, our revamped listings platform, and explains how to get involved It’s a very exciting time here … Read more
Where’s the next generation of music leaders?
The music industry has neglected the next generation of leaders for too long, says Sir John Tusa. Recently I was talking to an old friend, a … Read more