Tomorrow’s World: Classical Music beyond Isolation
Controller of BBC Radio 3 Alan Davey writes for IAM on how online streaming is changing the world of classical music. This article was originally … Read more
Audiences
Should you discount tickets to fill empty seats?
Richard Bates is head of support for Spektrix, here he explains the cost of discounting and how a smart strategy can drive reattendance and even improve … Read more
Mobilise your digital strategy
The arts are notorious for bemoaning dwindling audiences and a lack of younger spectators at shows and exhibitions, yet we make it inherently difficult for … Read more
Shirley J Thompson: Spirit of Independence
Composer and writer Shirley J Thompson explains how she is bringing history to life in modern opera – and finding brand new audiences in the … Read more
To tweet or not to tweet?
Our contributing expert Cat Leaver, head of strategy at digital agency AD, on audience etiquette and managing expectations With digital experiences infiltrating our physical lives … Read more
Creating reliable frameworks
Co-founder and CEO of Spektrix, Michael Nabarro, on why you need to segment, refine and repeat in order to achieve dependable marketing results. Strong, well-defined … Read more
Why do we engage with culture?
Morris Hargreaves McIntyre is a cultural strategy and research agency based in the UK, whose clients include BFI, Shakespeare’s Globe, Tate, British Museum, Southbank Centre, … Read more
Creative New Zealand establishes touring agency
A new agency to support the touring of contemporary New Zealand theatre, dance and music will launch next March in an effort to strengthen the … Read more
From virtual reality to graphic novels, one orchestra takes a new approach to audience engagement
Anima Eterna Brugge is breathing new life into classical masterpieces played on period instruments. Clare Wiley reports on the Belgian orchestra’s surprisingly progressive approach to … Read more
Art by Numbers: making your data work harder
Are you squeezing all the potential value out of your audience data, or is there more you could do? Michael Nabarro helps you boost your … Read more