Arts communications agency Premier has agreed a deal to buy Albion Media.
Premier has said the deal will broaden its “expertise base and in turn, utilising Premier’s extensive range of services, enable Albion Media’s team to grow its offering to the classical music and performing arts sectors.”
Founded by Simon Milward, Albion Media represents clients like Marin Alsop, London Philharmonic Orchestra, Lise Davidsen, Joyce DiDonato, the Gramophone Awards, Leeds International Piano Festival, Royal College of Music, Royal Liverpool Philharmonic Orchestra and more.
Premier, meanwhile, has an exstensive client list across film, TV, home entertainment, performing arts and lifestyle brands.
Commented Millward: “The new capabilities that this move will bring our clients is hugely exciting and I look forward to working with the senior team in broadening Premier’s client base and expertise across the classical music and arts sectors.”