Apple has opened Apple Music Hall, a new 600-capacity live music venue at Battersea Power Station in London, designed to offer artists an intimate performance space with full professional production capability.
The 38-foot-wide stage can be configured for traditional front-facing or in-the-round performances, and the venue is equipped with a 48-speaker spatial sound system positioned all around the audience. Behind the stage, Apple Music Hall operates as a full production facility, with two dedicated recording and mix studios built to professional standards. Every performance can be captured as a multitrack recording and mixed in Spatial Audio, live or after the fact.
The venue is also hardwired for 16 or more cameras feeding a purpose-built broadcast control room, with infrastructure supporting iPhone video capture running in parallel alongside traditional broadcast cameras. An artist can perform an intimate live show for fans and walk out with a finished Spatial Audio recording, a broadcast-ready mix and multicamera video, all from a single show. Performances will also be livestreamed globally, with one-time-only shows available to fans outside London.
Oliver Schusser, Apple’s vice president of Apple Music and International Content, said: “Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do.”
Zane Lowe, Apple Music’s global creative director and lead anchor for Apple Music 1, said: “We’re always looking for new opportunities to connect the artists and the fans because we are fans. What better way to celebrate this relationship than a new music venue where we get to experience amazing music in an amazing space and share it with the world.”