In 2002 I began my journey in New York City’s art scene, working with performing artists for most of that time. Yet, it took 23 years to finally make it to APAP’s annual conference, held at the Hilton Midtown. This year, I had the honour of attending in my new role as Development Director of Calpulli Mexican Dance Company.
Over the years, I heard the buzz about APAP: How expensive! So many people! The shows! So exhausting! A former colleague used to return with bags under her eyes but a satisfied glow, having “shopped” for artists at one of the world’s largest performing arts marketplaces. This year’s event reportedly drew 3,000 attendees, and it certainly felt like it. From the moment I got in line for my badge, the energy was electric—I was immediately swept up in it.
Walking into the Hilton was surreal for me. Years ago, I used to help organise big name speaker events for a women’s trade association in advertising and media. Around the same time, I began supporting a friend’s show in the aftermath of 9/11—a pivotal moment that unknowingly set me on a career path I hadn’t yet envisioned. Returning to that space after so many years stirred something unexpected in me.
Twenty years is enough time to gain perspective on the past. This time, I wasn’t just carrying my electronic business card and perfectly-sized showcase flyers in my badge pocket. I was bringing a deeper part of myself—one ready for integration and a sense of homecoming.
The highlights were as exhilarating as you might imagine: incredible networking (I was unstoppable—even while waiting for that coveted badge!), an overwhelming diversity of entertainment under one roof, and the sensory feast of touring the exhibitor hall and hearing music spill out from showcase spaces. For someone like me—a cultural omnivore—it was pure joy. But beyond the sights and sounds, there was something even more profound: a palpable sense of connection and shared purpose with others who have dedicated their lives to creating and presenting live performing arts experiences.
What I didn’t expect to find at the 2025 APAP Conference was a missing piece of myself. Yet, there she was—a 16-year-old-girl who once loved dancing to live music and quietly dreamed of “booking bands” someday. That long-forgotten desire resurfaced amidst this vibrant community of bands, dancers, singers, bookers and other leaders in the live arts.
It felt prophetic. Seeing colleagues I’ve known for two
decades still passionately telling their stories reminded me of why this work matters so deeply—not just for me but for society at large.
As we face potentially challenging days ahead, I am holding onto that feeling of connection from APAP—the sense of rightness in our work and its vital importance. I remain committed to supporting Calpulli Mexican Dance Company and contributing to the field at large. Thank you for having me—it was an unforgettable experience.
Jay House
Director of Development, Calpulli Mexican Dance Company
