International Arts Manager is proud to announce the launch of a new education partnership with HEC Montréal.

The new collaboration will see students of the Master of Management in International Arts Management (MMIAM) at Canada’s HEC Montréal benefit from an annual digital subscription to International Arts Manager, a business magazine for arts management professionals distributed worldwide. A wider network of 60,000 HEC Montréal associated professionals and academics will be able to benefit from discount subscription offers.

The partnership was instigated by HEC Montréal’s Professor Colbert, holder of the Carmelle and Rémi Marcoux Chair in Arts Management; UNESCO Chair in Cultural Management; and co-director of the Master of Management in International Arts Management.

Professor François Colbert
Professor François Colbert

Professor Colbert said: “The subscription to International Arts Manager will give the students the ability to keep abreast of arts management news and innovations in the industry. The magazine’s country focus will offer these students an international context they crave for in their course, and will expose them to international events. Through the magazine’s content, the MMIAM students will remain current on arts organisations growth and development and will be involved in the arts management discussion worldwide.”

Added Simon Lewis, associate publisher at Lewis Business Media: ‘LBM and IAM are delighted to have come to an agreement with HEC Montréal in a mutually beneficial arrangement. We are always looking to increase interest and opportunity in this sector and to expand our international coverage. This collaboration fits the bill in every sense and we look forward to a long and happy association.’

The MMIAM is a unique one-year intensive programme which sees students complete one session at each of three prestigious schools ranked among the top worldwide in cultural management research in Dallas (US), Montréal (Canada), Milan (Italy), complemented by in a 10-day training trip to the Universidad de los Andes School of Management in Bogotá, Colombia.

Added Professor Colbert: ‘The internationalisation of markets is present in the cultural sector as in other parts of the economy. Arts organisations want to export their products. Managers must be prepared to support their organisation to expand their activities internationally. Working globally means adapting to others. This unique programme puts the student in the position of experiencing directly other cultures, because its focus is not only academic or managerial, it is a cultural as well as a human experience.’

The course is led by three teams of management professors, each with its own speciality in the field, passing on privileged contacts with renowned cultural organisations in several countries.

Students benefit from an advisory committee consisting of top-level managers and a dynamic support team geared up to train the next generation of cultural managers and preparing them to work abroad within an international and globalised framework.

Modules include Comparative International Cultural Policy, Cultural Economics and the International Art Market; Non-profit Arts Budgeting and Financial Management; New Forms of Innovation; International Marketing of the Cultural Industries; Managing Cultural Products and Brands; Promotion and Advertising; Research Methods in Marketing for Arts and Culture with a thesis focused on an arts sector or industry, with data analysis from more than one country.

Maria Roberts, editor of International Arts Manager, added: ‘The education partnership with HEC Montréal is exactly the kind of connection that excites us at IAM. We’re always looking to connect with programmes that invest in future talent in the industry. Now students at HEC Montréal, and the educator’s wider network, will have the opportunity to benefit from the diverse range of voices in the industry, giving them a world perspective on careers in the performing arts.’

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